1. Link To Your Google Business Profile

As soon as your website is live, make sure your website is added to your Google Business Profile and that your profile links back to your website.

This helps connect your business information across Google and gives customers a clear route from your local listing to your website.

2. Link Your Website Everywhere

Take your new website address and add it to every relevant place your business has an online presence.

This could include:

• Facebook

• Instagram

• LinkedIn

• Checkatrade

• Bark

• Yell

• Trustpilot

• Trade directories

• Local directories

• Supplier profiles

• Industry websites

• Business networking profiles

These links help people find your website and can also contribute towards building your wider online presence.

The key is quality and relevance, not quantity. Don’t go looking for hundreds of random backlinks. Get your website listed where your business genuinely exists.

3. Announce Your New Website

Don’t just put your website live and forget about it.

Announce it across your social media accounts and anywhere else your customers follow you.

Something as simple as:

“Our new website is now live! Take a look at our services, previous work and get in touch with the team.”

This gives your website its first wave of genuine visitors and gets your existing audience familiar with your new online home.

4. Add Your Website To Your Social Profiles

Make sure your website is clearly visible on your Facebook page, Instagram profile, LinkedIn profile and any other social accounts you actively use.

It’s an easy one to overlook, but your social profiles are often one of the first places potential customers will find you.

5. Ask Happy Customers For Reviews

Keep building your Google reviews.

After completing a job for a happy customer, politely ask if they’d be willing to leave you an honest review.

Reviews build trust with potential customers and help strengthen your overall local presence. Don’t buy reviews or offer incentives for positive reviews. Genuine experiences are what matter.

6. Get Involved Locally

If you’re a local business, look for genuine opportunities to get your business mentioned by other local organisations.

This could be through:

• Sponsoring a local team

• Supporting community events

• Joining local business groups

• Working with local organisations

• Getting featured in local publications

• Joining relevant trade associations

• Partnering with complementary local businesses

Where appropriate, these opportunities can lead to genuine mentions and links back to your website while also putting your business in front of more local people.

7. Keep Sharing Your Work

Your website might be the destination, but social media can help people get there.

Keep posting your completed projects, before-and-after photos, customer feedback and day-to-day work.

When appropriate, include your website so people can learn more about your business or view your services.

You don’t need to post every day. Good, genuine content is more valuable than posting for the sake of it.

8. Keep Your Business Information Consistent

Make sure your business name, phone number, location/service area and other important details are consistent across the places your business appears online.

If your details change, update them wherever possible.

Consistent information makes it easier for customers and search engines to understand that all of these profiles belong to the same business.

9. Don’t Buy Cheap Backlinks

You may come across companies promising hundreds or thousands of backlinks for a small fee.

Be careful.

SEO isn’t about collecting as many links as possible. Poor-quality or irrelevant links can do more harm than good, and paying for links purely to manipulate rankings can go against Google’s guidelines.

Focus on real businesses, real customers, real mentions and genuinely relevant websites.

10. Give It Time

A new website isn’t guaranteed to reach the top of Google overnight.

You’ve now got the foundations in place, but search visibility is something that develops over time.

Keep building your business’s reputation, collecting genuine reviews, staying active online and creating real-world connections.

Want To Take It Further?

If you haven’t invested in ongoing SEO but want to continue growing your website, we can help with that too.

Our growth and SEO packages are designed to keep improving your online presence after launch, with ongoing work focused on increasing visibility, targeting new opportunities and helping your website compete in search.

Your website is live. Now let’s keep growing it.

Get in touch to discuss our Growth Hosting and SEO Packages.